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Mandate: Photography for Social Networks /Ads

I have always been a fan of street style in Europe. The way that women and men put together their outfits, take risks, and just make everything look so effortless makes for some serious inspo.


Now I can’t say that Canada doesn’t have that, but a larger chunk of people are afraid to take risks when it comes to their fashion.

In comes Maska. Born and bred in Montreal, the family behind Maska travel and make all their clothes in Italy. What you won’t find in their collections are cookie cutter looks, instead every piece is fashion week ready.

My mandate was to shoot images to re-launch their social and while doing so, I ended up falling in love with their designs and even wearing them to #NYFW. European flair at its finest, ladies!